Butcher’s Brewing made incredible beer, but needed a name and brand that was more palatable for Southern California’s health-conscious market.
San Diego is at the forefront of a new food and craft beer culture in America—one that values quality, discovery and meaning. In fact, today’s drinker has been trained to shun mainstream beverages for more authentic flavors and exceptional experiences.
We built a brand with authentic meaning baked in. We made our customer the hero and celebrated the fact that they deserved the best. From that moment, the new brand name “Finest Made” was born. Next, we built a brand story around chef and Brewmaster Rey Knight, focusing on the culinary soul he brews into every drop of Finest Made. Taking cues from the artisan food and craft beer industry, BLVR developed a new identity that smashed through the crowded beer space. Minimalistic type, a premium star lockup, a clean color palette, and an updated product-naming system elevated the newly christened brand and denoted an excellent beer worth a special journey.